Burton Springs Forward with its new 2012 Spring/Summer Collection

BURLINGTON, VT (March 27, 2012) It’s offi­cial – spring is here, and so is Burton’s new 2012 Spring/Summer col­lec­tion, avail­able now in select stores and online. With tem­per­a­tures ris­ing, it’s the per­fect time to check out Burton’s brand new line of tees, tanks, tech­ni­cal apparel, acces­sories, packs and travel bags – all designed with warm weather in mind.

“Snow­board­ing is a lifestyle for me, and that lifestyle doesn’t end when win­ter does,” said Bur­ton pro snow­boarder Kimmy Fasani. “That’s why Burton’s 2012 Spring/Summer line is per­fect for warmer days both on and off the hill. I def­i­nitely have a few favorites in the line, like the Hen­drix Jacket, Hen­ley Tank and the Gib­son Twill Pant. And I’ll admit I’m pretty obsessed with the Spring/Summer col­ors of the travel bags – the new plaids and prints are so fresh.”

At the core of Burton’s 2012 Spring/Summer line are the tran­si­tional out­er­wear pieces – super light­weight jack­ets designed for the warm, wet spring sea­son. Backed by the weather-proofing tech­nol­ogy that­Bur­ton is known for, these jack­ets fea­ture tech­ni­cal mate­ri­als like a 2.5-layer ultra-light DRYRIDE Durashell™AirTech® fab­ric. Burton’s tran­si­tional out­er­wear jack­ets also bridge the gap between snow and street style and are now avail­able for men, women and youth.

In addi­tion to tran­si­tional out­er­wear pieces, Burton’s 2012 Spring/Summer line offers a full line-up of sum­mer flan­nels, hood­ies, crews, tees and tanks, as well as a selec­tion of bot­toms for both men and women. What makes Burton’s apparel line stand out is that many styles fea­ture tech­ni­cal attrib­utes, such as DRYRIDE Ultra­w­ick™ stretch jer­sey fab­ric that breathes easy and dries quickly (unlike cot­ton). And because spring and sum­mer are all about road trips, Bur­ton also offers a fresh line of packs, travel bags and B.Y.O. bags that dou­ble as coolers.

Finally, to get every­one in the mood for spring, Bur­ton Europe is launch­ing “Bur­ton Camp Out” on April 2nd, 2012, an online con­test which tells the story of a vir­tual road trip with dif­fer­ent chal­lenges and gives all par­tic­i­pants the chance to win Bur­ton Spring/Summer prod­uct pack­ages and a trip to FM4 Fre­quency Fes­ti­val with 5 friends. Check out www.burtoncampout.com for more info.

For a quick look at key pieces from Burton’s 2012 Spring/Summer col­lec­tion, check out the attached look book. The full col­lec­tion is also avail­able for view­ing on www.burton.com.